Saturday, May 17: 9am-10am
Golkin Room, Houston Hall
#WHAT’S A HASHTAG?
Social Media in the 21st Century: Find out what everyone’s talking about!
Social media has democratized the way in which everyone conducts business in the 21st century. Find out how you can utilize social media in your business ventures, volunteer positions and your personal life.
This one-hour workshop will provide an entertaining introduction to the world of social media, explaining what social media is, how it used, the basic tools of social media and why it’s helpful to understand the basics. Workshop basics include an overview of Facebook, Twitter, YouTube, Instagram and Google Plus.
Gwen Shields Hoover, ENG ’84
Vice President, Client Relations, Altitude Marketing
Gwen Shields Hoover, a 20-year PR veteran, joined Altitude Marketing in 2008 as a partner responsible for the firm’s public relations practice. Today she is responsible for client relations and account management as well as public relations, social media and digital marketing operations. A valued leader of Team Altitude, Hoover manages the strategic and tactical aspects of corporate identity, marketing, advertising, digital marketing and media relations in the various industries in which her clients conduct their businesses.
Karen Glass, C’84, W’84
President, Glassworks Entertainment + Marketing
Karen Glass is a seasoned entertainment and media executive with over 20 years of experience in the distribution, marketing, development and production of films and television. Currently, Ms. Glass runs Glassworks Entertainment + Marketing, a full service film, television and marketing enterprise. She is currently working as a marketing consultant to pluto.tv, a new curated digital video platform.